The franchise celebrated its tenth anniversary in 2006. Cumulative sales of the video games (including home console games, such as Hey You, Pikachu! for the Nintendo 64) have reached more than 200 million copies. In November 2005, 4Kids Entertainment, which had managed the non-game related licensing of Pokémon, announced that it had agreed not to renew the Pokémon representation agreement. Pokémon USA Inc. (now The Pokémon Company International), a subsidiary of Japan's Pokémon Co., now oversees all Pokémon licensing outside of Asia. As of 2013, the Pokémon media franchise has grossed revenues of ¥4 trillion worldwide (equivalent to US $40.98 billion).
Many Pokémon (at least from Generation 1) were actually inspired by Japanese mythology/cryptozoology.